1REC
Andrew Neelon
Clicks to Bricks: Why and how to scale your brand offline
As consumer privacy restrictions tighten and the e-commerce landscape continues to get crowded, scaling a brand exclusively online gets expensive — fast. To reach the next level, digital brands must now look offline to achieve profitable growth. Learn how and why to diversify your channel mix in this session from the operator that scaled store fleets at Bonobos, Walmart’s Digital Consumer Brand portfolio, and Interior Define.
Biography
Andrew Neelon is the Founder & CEO of 1REC, a platform whose mission is to lower the barrier to entry to offline retail for DTC brands through content, community, and advisory services.
Prior to 1REC, Andrew held executive and leadership roles across various combinations of Finance, Strategy, Sales, Sales Operations, and Store Development. Most recently at Interior Define, Andrew led a range of teams including Finance & Accounting, Sales & Sales Ops, and Store Development & Retail Strategy prior to their acquisition by Havenly. Prior to that role, he led similar teams at Bonobos, where he scaled their store fleet to ~70 locations. After Walmart acquired Bonobos, he subsequently created Walmart’s Store Development Shared Services platform, where he built and executed retail expansion strategies for several other digital brand acquisitions and incubations.
1REC
Andrew Neelon
Clicks to Bricks: Why and how to scale your brand offline
As consumer privacy restrictions tighten and the e-commerce landscape continues to get crowded, scaling a brand exclusively online gets expensive — fast. To reach the next level, digital brands must now look offline to achieve profitable growth. Learn how and why to diversify your channel mix in this session from the operator that scaled store fleets at Bonobos, Walmart’s Digital Consumer Brand portfolio, and Interior Define.