We will be discussing material changes that sellers can make to reduce their COC (cost-per-clicks), and raise conversion rates (USP) by targeting the right keywords and optimizing bidding strategies. Further, we will talk about a few tests that we have run on our team by spending thousands of dollars and making tens of thousands of dollars. Further, as Amazon''s PPC business grows bigger year over year, we will talk about what we are forecasting and how you can combat any negative changes.