A discussion on the changing landscape of the cannabis beverage market in the US, and why leading beverage manufacturers are incorporating cannabinoids due to innovations made in water-solubles. Two Houston-based companies, experts in their respective field of hemp and hops, collaborated to produce the first CBD soft seltzer in Texas. Hear them discuss market shifts, consumer preferences, and the nuances to consider for flavor profiling, entourage effect, and the benefits of nano-emulsion technology.